Winner Elle Decoration British Design Awards 2019
Photography: Elle Decoration / Jenny Lewis
Thank you Elle Decoration UK for bestowing us a British Design Award for our recent bedroom collection. We are thrilled and super grateful that our work stood out to the editorial team, and delighted to be recognised for our creativity and quality. Our bedroom story centres on two launches: our Elan armoire and Moreau bed. Both Elan and Moreau represent our criteria in designing furniture and lighting that combines strong signature shapes, beautiful materiality and expert making.
Oona Bannon, our Creative Director and co-founder of Pinch explains what it means to win the award; “Working as a couple with a small team, we could easily find ourselves going down a rabbit hole designing furniture that doesn’t have any resonance, so its heartening to know that what we are doing is appealing to people. We feel supported in putting creativity first and bringing things to market that come from the heart.”
Since we started in 2004, we have been asked repeatedly by our clients to introduce a bed to our collection. The long-awaited Moreau bed delivers our classic Pinch language, where we strive to evoke a genuine elegance, cut with a clean and modern poise. Mirroring the lines of its namesake Moreau sofa, the upholstered bedhead and frame follows the same sculptural camel-back lines. It is a wonderful bed to wake up in, it is beautifully simple but also chimes a sense of generosity with an extremely high comfort factor.
Our Elan armoire is wardrobe that offers a modern take on the classic cabinetry technique of Marquetry. Three harmonious birch veneers are combined to create a gentle yet dimensional colour story, layered across the abstract shapes that decorate the doors, and the beauty continues internally with our take on the pre industrial birdbeak technique for creating adjustable shelving . While Elan was developed with clothes storage in mind, it can also be made for living area use, as the internal ladder system allows the user to select their preferred hanging / shelf and drawer combinations. Additionally, the armoire has custom cast brass, copper plated handles and hinges.